BACKGROUND
The company’s vision is to make homeownership accessible to all, regardless of financial standing. With a strong commitment to offering affordable and quality housing, HOUSINN needed a digital platform that would not only reflect their mission but also effectively reach and engage their target audience.
REQUIREMENTS
HOUSINN needed a website that would:
- Clearly communicate their brand message and vision.
- Provide a seamless user experience for potential homeowners in both the UK and Nigeria.
- Stand out in a competitive market with a distinctive, engaging online presence.
- Incorporate features that would simplify the home search and purchasing process.
- Be accessible to all users, regardless of their technical skills or physical abilities.
OUR APPROACH
At OXXYGN, we took a holistic approach to the HOUSINN project, focusing on the following key areas:
- Understanding the Brand Message: We started by immersing ourselves in HOUSINN’s vision and goals, ensuring that every design decision aligned with their mission to make homeownership affordable and accessible.
- Research and Analysis: We conducted an in-depth analysis of the real estate market in the UK and Nigeria, identifying key competitors and understanding the needs and pain points of prospective homeowners.
- User-Centric Design: Our design process was guided by empathy and a deep understanding of the user journey. We created an intuitive, user-friendly UI that was not only visually appealing but also easy to navigate. Special attention was given to accessibility, ensuring that the website could be used by individuals with varying levels of ability.
- Innovative Features: To position HOUSINN ahead of the competition, we introduced several unique features, including:
- Smart Property Filters: Allowing users to easily find homes based on their specific needs, such as budget, location, and size.
- Interactive Virtual Tours: Giving potential buyers the ability to explore properties in detail from the comfort of their own homes.
- Affordability Calculator: Helping users determine what properties they can afford, making the decision-making process more straightforward.
- Seamless Integration with Financial Institutions: Simplifying the mortgage application process by connecting users with trusted financial partners directly through the website.
RESULTS
The results of our collaboration with HOUSINN have been overwhelmingly positive. The new website not only met but exceeded the expectations of the HOUSINN team. Some of the key outcomes include:
- Increased User Engagement: The intuitive, user-friendly interface, coupled with innovative features, has led to a significant increase in user engagement and time spent on the site.
- Enhanced Brand Visibility: The SEO strategies implemented have improved HOUSINN’s search engine rankings, making it easier for potential clients to find them.
- Streamlined User Experience: The accessibility-focused design has made it easier for all users to navigate the site, leading to a higher conversion rate.
OUR STRATEGY
Our strategy for the HOUSINN website was built on the following pillars:
- Brand Consistency: Every element of the website was designed to reinforce HOUSINN’s brand identity, from the color palette to the tone of voice used in the content.
- Mobile-First Design: Understanding the mobile-centric nature of HOUSINN’s target audience, we prioritized mobile responsiveness, ensuring a seamless experience across all devices.
- SEO Optimization: We incorporated best practices in SEO to enhance the website’s visibility on search engines, driving more organic traffic and increasing HOUSINN’s reach.
At OXXYGN, we are proud to have played a role in bringing HOUSINN’s vision to life, creating a digital platform that not only supports their mission but also positions them as a reliable brand in the affordable housing market.
This project is a testament to our commitment to revitalizing brands and helping them achieve lasting success.