BACKGROUND
In the modern workplace, ergonomic solutions are no longer a luxury but a necessity. ALL33 addresses this need with a ground-breaking approach to office seating, combining innovation, functionality, and style. By promoting health and productivity through its cutting-edge chair designs, ALL33 has become a trusted name for professionals seeking comfort and wellness in their workspaces.
THE BRIEF
ALL33 approached us at Oxxygn Design to redefine its brand identity, seeking a fresh visual narrative to highlight its unique position in the ergonomic chair industry. Our objectives included:
- Crafting a logo that reflects innovation, wellness, and premium quality.
- Developing a versatile visual identity adaptable to both corporate and retail environments.
- Creating a brand tone that conveys expertise while maintaining approachability and relatability.
OUR PROCESS
- Research and Discovery: We began with an in-depth exploration of the ergonomic furniture market and ALL33’s brand history. Our goal was to uncover how ALL33’s innovative designs are perceived by users and what visual elements could best capture the brand’s mission to revolutionize workplace seating.
- Brand Strategy: The strategy centered on creating a brand identity that resonates with ALL33’s core values: health, innovation, and productivity. The identity needed to position ALL33 as a trailblazer in the ergonomic space while appealing to both corporate clients and individual consumers.
- Creative Direction: Drawing inspiration from ALL33’s patented design and unique value proposition, we crafted a creative direction that emphasizes motion, health, and innovation. The color palette, typography, and visual elements were carefully selected to convey modernity, trust, and functionality.
OUR STRATEGY
- Logo Design: The redesigned logo incorporates smooth, flowing lines to represent freedom of movement and ergonomic excellence. A bold, contemporary typeface reflects ALL33’s innovative spirit, while a vibrant yet calming color scheme communicates health and vitality.
- Visual Identity System: We created a cohesive identity system, integrating sleek typography and a clean layout to ensure consistency across digital and print materials. A palette featuring fresh greens, neutral greys, and touches of dynamic orange was chosen to symbolize health, balance, and energy.
- Tone of Voice: The tone of ALL33’s messaging was refined to be confident yet approachable, focusing on empowering users to prioritize their health without compromising productivity. The messaging underscores ALL33’s role as a trusted partner in ergonomic innovation.
RESULTS
- The rebranding established ALL33 as a forward-thinking leader in the ergonomic furniture market. The new logo and visual identity resonate with its mission to promote health and productivity.
- The brand’s modern, dynamic presence now attracts a broader audience, including tech-savvy professionals and corporate decision-makers seeking cutting-edge workplace solutions.
- With its revitalized identity, ALL33 has solidified its reputation as the go-to brand for ergonomic innovation, fostering a healthier and more productive workforce.