BACKGROUND
Family businesses are the cornerstone of economic stability, yet they often face unique challenges such as generational transitions, financial restructuring, and navigating complex capital markets. The Legacy Haus specializes in providing expert portfolio management services to address these challenges, offering tailored solutions in family business strategy, bankruptcy resolution, and capital market investments. By combining deep industry expertise with a focus on sustainability, The Legacy Haus empowers families and businesses to protect and grow their legacies.
THE BRIEF
The Legacy Haus approached Oxxygn Design with a mission to redefine its brand identity to better reflect its expertise in managing complex financial scenarios and preserving family legacies. The objectives included:
- Designing a logo that embodies trust, stability, and generational continuity.
- Creating a visual identity system that speaks to a discerning clientele in financial services.
- Developing a tone of voice that conveys authority, empathy, and a commitment to excellence.
OUR PROCESS
- Research and Discovery: Our journey began with an exploration of the challenges and aspirations faced by family businesses. We conducted interviews with industry experts and The Legacy Haus team to uncover the emotional and practical elements of managing family portfolios. This informed a brand identity that aligns with their values and vision for long-term success.
- Brand Strategy: We built a strategy centered on the core principles of legacy preservation and financial stewardship. The aim was to create a brand that resonates with family-oriented clients while showcasing expertise in financial restructuring and capital market strategies.
- Creative Direction: The creative direction focused on blending classic design elements with modern aesthetics. This balance reflects The Legacy Haus’s dual role as a protector of traditions and a forward-thinking financial innovator. Every element, from the color palette to the typography, was chosen to inspire confidence and trust.
OUR STRATEGY
- Logo Design: The logo combines a timeless serif typeface with a symbol symbolizing growth and stability. The mark—represents family unity, financial growth, and the interconnected nature of The Legacy Haus’s services.
- Visual Identity System: A refined, professional visual identity was developed to appeal to high-net-worth individuals and family businesses. The colour palette, featuring rich navy, gold accents, and muted earth tones, communicates trust, sophistication, and dependability. Typography was selected to ensure clarity and elegance across all brand materials.
- Tone of Voice: We crafted a tone that balances authority and empathy, ensuring that communication feels personal while conveying expertise. Messaging focuses on solutions-driven narratives, helping clients envision secure and prosperous futures for their families and businesses.
RESULTS
- The rebranding positions The Legacy Haus as a trusted partner for family businesses navigating financial complexities.
- The modernized logo and cohesive visual identity underscore the company’s focus on preserving and growing family wealth for future generations.
- Clients now perceive The Legacy Haus as a forward-thinking yet tradition-respecting portfolio management firm, ready to guide them through the intricacies of bankruptcy resolution, family business transitions, and capital market opportunities.