SOLUTION
We developed a modern visual identity centered on connectivity and innovation. The logo incorporates a network node forming the “G” to symbolize communication, with geometric precision and a bold, approachable typeface. The color palette—Electric Blue for tech-forward innovation and Orange for creativity and warmth—balances authority with accessibility. Every element, from typography to integrated visual motifs, was designed for cohesion across digital platforms and communications.
RESULT
The new brand positions Gritty PR as a confident, innovative leader in AI-driven public relations. The identity communicates accessibility, creativity, and reliability, helping users feel empowered to craft impactful stories, enhance brand positioning, and achieve measurable business results.