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Brand Designs

Acuity Partners

BRIEF

Acuity Partners, a premium legal advisory firm, needed a rebrand that reflected its reputation for expertise, innovation, and personalised service. The challenge was to design an identity that conveyed trust and professionalism while remaining approachable to a diverse clientele, from private clients and SMEs to family businesses and cooperatives.

SOLUTION

We developed a sophisticated and timeless logo paired with a cohesive visual identity system that balanced authority with accessibility. The refined colour palette and typography were chosen to communicate confidence, stability, and innovation. Alongside the visual identity, we crafted a brand voice that embodies professionalism and long-term partnership, ensuring Acuity Partners could engage with a broad spectrum of clients while maintaining its premium positioning.

RESULT

The rebrand strengthens Acuity Partners’ position as a modern, trusted leader in legal advisory services. The new identity enhances recognition, communicates expertise with warmth, and reinforces the firm’s commitment to helping clients navigate legal complexities with clarity and confidence.

Published with client permission — a proud collaboration we’re thrilled to share.

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Trust & Ethics

Built on Confidentiality. Driven by Integrity. At Oxxygn, trust isn’t just expected — it’s earned. Every brand we partner with entrusts us with more than just ideas: they entrust us with their reputation, growth, and long-term vision. That’s a responsibility we don’t take lightly. This is our commitment to you:

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Client Confidentiality

We operate with a strict privacy-first approach:

  • We never share your project details, strategies, or creative assets with other clients — even those in different sectors.
  • We do not disclose who we work with unless we’ve received explicit written consent.
  • You won’t see your campaign concepts, visuals, or product ideas appear anywhere else. Ever.

Your brand is yours. Your roadmap is yours. Your story is safe with us.
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Creative Integrity

We believe in building trust through transparency, quality, and consistency:

  • No recycled ideas, no repurposed strategies. Every deliverable is custom-crafted to your goals and your market.
  • We only take on projects we can fully serve — with clarity, capacity, and creative care.
  • We protect your timelines, budgets, and expectations with the same attention we give to the work itself.
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Ethical Partnerships

We choose to work with founders and businesses who align with the values of honesty, purpose, and respect for their team, their customers, and the communities they serve. We’re proud to support:

  • Ethical brands
  • Social enterprises
  • Mission-driven Startups
  • Growth-stage companies with people-first values We don’t chase buzz.

We build brands with conscience.
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Data & Legal Compliance

We comply with all UK data protection laws and uphold GDPR best practices. Your data — and your audience’s — is protected with:

  • Encrypted platforms
  • Non-disclosure agreements (NDAs) on request
  • Secure file management systems
Need an NDA before we talk? We’re happy to send one.