BACKGROUND
FABS Africa was conceived to address the growing need for collaboration between Anglophone and Francophone African economies. The founders recognized that fostering business relationships across language barriers could unlock immense economic potential. The summit serves as a platform for industry leaders, entrepreneurs, and investors to come together, share insights, and explore mutually beneficial opportunities.
THE BRIEF
The Francophone Africa Business Summit (FABS) is an annual event designed to enhance trade and investment across African markets, particularly focusing on Francophone regions. The 2024 summit, taking place in Lagos, Nigeria, will feature discussions on investment opportunities, economic growth, and strategic partnerships among key stakeholders in various sectors.
REQUIREMENTS
- Event Registration: Develop an easy-to-navigate registration process for attendees to secure their participation.
- Program Schedule: Create a detailed agenda outlining speakers, panel discussions, and networking events.
- Resource Center: Provide a repository of information, including past event highlights, speaker profiles, and industry insights.
OUR APPROACH
Oxxygn Design aimed to build a comprehensive platform that showcases the summit’s objectives and facilitates seamless user engagement. The focus was on creating a visually appealing site that communicates the significance of the event while making it easy for participants to access information and register.
OUR STRATEGY
- Target Audience: Identify and engage business leaders, investors, and policymakers interested in African markets.
- Content Marketing: Utilize blogs and articles to discuss topics relevant to the summit, such as economic trends and investment insights.
- Social Media Engagement: Leverage social platforms to create buzz around the event and connect with potential attendees.
OUR PROCESS
- Research: Conduct market analysis to understand the interests and needs of potential participants.
- Design: Develop wireframes to map user navigation and prioritize key information about the summit.
- Development: Build a responsive website with an integrated registration system and a resource center.
RESULTS
The FABS Africa website successfully attracted a diverse audience, leading to a surge in registrations for the 2024 summit. Feedback highlighted the user-friendly design and easy access to valuable resources, enhancing the overall experience for attendees.