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Brand Designs

GrittyPR

BRIEF

Gritty PR, an AI-powered public relations platform, needed a brand identity that reflected its mission to make PR accessible, innovative, and results-driven. The challenge was to position the platform as both cutting-edge and approachable, appealing to individuals and businesses seeking effective, user-friendly PR solutions.

SOLUTION

We developed a modern visual identity centered on connectivity and innovation. The logo incorporates a network node forming the “G” to symbolize communication, with geometric precision and a bold, approachable typeface. The color palette—Electric Blue for tech-forward innovation and Orange for creativity and warmth—balances authority with accessibility. Every element, from typography to integrated visual motifs, was designed for cohesion across digital platforms and communications.

RESULT

The new brand positions Gritty PR as a confident, innovative leader in AI-driven public relations. The identity communicates accessibility, creativity, and reliability, helping users feel empowered to craft impactful stories, enhance brand positioning, and achieve measurable business results.

Published with client permission — a proud collaboration we’re thrilled to share.

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Trust & Ethics

Built on Confidentiality. Driven by Integrity. At Oxxygn, trust isn’t just expected — it’s earned. Every brand we partner with entrusts us with more than just ideas: they entrust us with their reputation, growth, and long-term vision. That’s a responsibility we don’t take lightly. This is our commitment to you:

1
Client Confidentiality

We operate with a strict privacy-first approach:

  • We never share your project details, strategies, or creative assets with other clients — even those in different sectors.
  • We do not disclose who we work with unless we’ve received explicit written consent.
  • You won’t see your campaign concepts, visuals, or product ideas appear anywhere else. Ever.

Your brand is yours. Your roadmap is yours. Your story is safe with us.
2
Creative Integrity

We believe in building trust through transparency, quality, and consistency:

  • No recycled ideas, no repurposed strategies. Every deliverable is custom-crafted to your goals and your market.
  • We only take on projects we can fully serve — with clarity, capacity, and creative care.
  • We protect your timelines, budgets, and expectations with the same attention we give to the work itself.
3
Ethical Partnerships

We choose to work with founders and businesses who align with the values of honesty, purpose, and respect for their team, their customers, and the communities they serve. We’re proud to support:

  • Ethical brands
  • Social enterprises
  • Mission-driven Startups
  • Growth-stage companies with people-first values We don’t chase buzz.

We build brands with conscience.
4
Data & Legal Compliance

We comply with all UK data protection laws and uphold GDPR best practices. Your data — and your audience’s — is protected with:

  • Encrypted platforms
  • Non-disclosure agreements (NDAs) on request
  • Secure file management systems
Need an NDA before we talk? We’re happy to send one.