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Brand Designs

Haven Pediatric Practice

BRIEF

Haven Paediatric Practice set out to create a dedicated healthcare environment designed exclusively for children aged 0–18. The challenge was to build a brand identity that felt both safe and playful for children, while also professional and reassuring for parents—establishing trust in an underserved area of paediatric care.

SOLUTION

We developed a warm, approachable visual identity that balances childlike playfulness with medical expertise. Soft shapes, calming pastel colours, and friendly typography formed the foundation of the brand. Thematic signage featuring animals, stars, and balloons was designed to make navigation easier and reduce anxiety, transforming the clinic into a welcoming space that feels engaging for children and reassuring for families.

RESULT

Haven Paediatric Practice now has a cohesive brand identity that communicates care, safety, and expertise. The playful yet professional design sets it apart from general hospitals, creating a memorable experience for young patients and instilling confidence in parents as the clinic grows toward its vision of a full paediatric hospital.

Published with client permission — a proud collaboration we’re thrilled to share.

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