BACKGROUND
Quiet Waters Consulting approached Oxxygn Design with a mission to create a platform that reflects their dedication to providing practical, industry-relevant training. The founders wanted a site that effectively communicates their passion for helping professionals advance their careers through flexible learning. With this vision in mind, Oxxygn Design focused on building a seamless, user-friendly website to serve as the gateway for individuals seeking business and technical training.
THE BRIEF
Oxxygn Design was tasked with developing a website that clearly showcases Quiet Waters Consulting’s diverse training programs in fields such as business analysis, project management, and software development. The site needed to offer an intuitive and engaging user experience, allowing prospective students to easily browse courses, enroll, and access resources. The challenge was to build a platform that is both visually appealing and functionally efficient.
REQUIREMENTS
- Content Management: Implement a content management system (CMS) that allows Quiet Waters to regularly update course offerings and blog content without needing technical support.
- Responsive Design: Ensure the website works smoothly across all devices, from desktops to mobile phones, providing an optimal experience for all users.
- Secure Enrollment: Integrate a secure and simple enrollment and payment process for course registration.
- SEO Optimization: Optimize the website for search engines to improve its ranking on relevant keywords like “project management training” and “data science courses.”
OUR APPROACH
Oxxygn Design took a multi-faceted approach focusing on design, functionality, and user experience. First, a flexible CMS was chosen to allow the Quiet Waters team to manage their content with ease. The website’s design was kept clean and responsive to accommodate both desktop and mobile users, ensuring smooth navigation through the course offerings. The course pages were organized to allow users to quickly compare options and make informed decisions.
Oxxygn Design also integrated secure payment gateways, ensuring that users could confidently register and pay for courses. Scalability was a core consideration throughout the project, with the website being built to support future expansion as the consulting firm grows.
OUR PROCESS
- Research: Oxxygn Design began with thorough research into competitor sites to understand industry standards for training and consulting platforms.
- Wireframes & Prototyping: Wireframes were created to map the user journey, focusing on clear navigation and a minimalist design that prioritizes ease of use.
- Development: The development phase involved building a scalable, secure CMS, integrating payment solutions, and ensuring high performance and responsiveness across devices.
- Testing: Extensive testing was done on various devices and browsers to ensure the website performs flawlessly and delivers a smooth user experience.
OUR STRATEGY
- Simplified Navigation: Oxxygn Design focused on creating an easy-to-navigate structure, with clearly defined categories for each training program, ensuring users can quickly find relevant information.
- Flexible Backend: A robust CMS was chosen so Quiet Waters can easily update content, add new courses, and maintain an active blog without needing extensive technical knowledge.
- Engaging Content: Oxxygn Design collaborated with the content team to create compelling course descriptions and success stories, positioning Quiet Waters as a leader in career-transforming training.
RESULTS
The final website developed by Oxxygn Design streamlined the course enrollment process, resulting in a significant increase in sign-ups. The intuitive design and mobile responsiveness were highly praised by students, while the CMS allowed the Quiet Waters team to manage content efficiently. The website’s enhanced SEO ranking and clean user interface made it easier for new visitors to find relevant courses and successfully enroll, contributing to the consulting firm’s overall growth.