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Brand Designs

Red Cloud

BRIEF

Red Cloud, a weather analytics platform, needed a brand identity that communicated trust, expertise, and technological precision. The challenge was to create a modern, approachable identity that conveyed accurate, real-time weather insights for businesses relying on data-driven decisions.

SOLUTION

We designed a technology-forward logo that reflects weather patterns and data precision, paired with a cohesive visual identity system adaptable across digital and physical touchpoints. Copper plate signage was introduced to symbolize authenticity and reliability, while the overall identity balances expertise with approachability, ensuring clarity and user-friendliness throughout.

RESULT

The rebrand positions Red Cloud as a leader in weather analytics. The modern identity conveys precision, innovation, and trust, giving businesses confidence to make informed, weather-dependent decisions. Red Cloud now stands out as a reliable, expert-driven platform for navigating weather-related risks and optimizing operations.

Published with client permission — a proud collaboration we’re thrilled to share.

Trust & Ethics

Built on Confidentiality. Driven by Integrity. At Oxxygn, trust isn’t just expected — it’s earned. Every brand we partner with entrusts us with more than just ideas: they entrust us with their reputation, growth, and long-term vision. That’s a responsibility we don’t take lightly. This is our commitment to you:

Need an NDA before we talk? We’re happy to send one.