BRIEF
Red Cloud, a weather analytics platform, needed a brand identity that communicated trust, expertise, and technological precision. The challenge was to create a modern, approachable identity that conveyed accurate, real-time weather insights for businesses relying on data-driven decisions.
SOLUTION
We designed a technology-forward logo that reflects weather patterns and data precision, paired with a cohesive visual identity system adaptable across digital and physical touchpoints. Copper plate signage was introduced to symbolize authenticity and reliability, while the overall identity balances expertise with approachability, ensuring clarity and user-friendliness throughout.
RESULT
The rebrand positions Red Cloud as a leader in weather analytics. The modern identity conveys precision, innovation, and trust, giving businesses confidence to make informed, weather-dependent decisions. Red Cloud now stands out as a reliable, expert-driven platform for navigating weather-related risks and optimizing operations.