BACKGROUND
When Superday approached OXXYGN, their vision was clear: create a digital product that empowers students and professionals to stay productive, manage their time effectively, and achieve their goals. They sought a partner who could bring this vision to life through a dynamic website and mobile app. OXXYGN, known for breathing life into brands, took on this challenge with enthusiasm, understanding the critical importance of productivity tools in today’s fast-paced world.
THE BRIEF
Superday’s objective was to develop a platform that not only boosts productivity during work hours but also supports students in completing online courses.
REQUIREMENTS
- Pomodoro Timer Feature: To help users break down work into intervals, boosting focus and efficiency.
- Path: A dedicated space where users can access industry-expert-led courses to enhance their skills.
- Answers: A resourceful feature providing e-articles on various topics, allowing users to learn on the go.
- Blog Post: An area for insightful articles on diverse subjects, encouraging continuous learning and growth.
OUR APPROACH
At OXXYGN, we understood that the success of Superday’s platform hinged on our ability to capture their brand essence and deliver an intuitive user experience. We meticulously followed our proven design process, ensuring that every aspect of the platform resonated with its target audience:
- Empathize: We conducted extensive research to understand the needs and pain points of students and professionals. By engaging with potential users, we gained valuable insights into their daily challenges and how a tool like Superday could address them.
- Define: With our research in hand, we defined the core objectives of the project: create a seamless, user-friendly platform that enhances productivity, supports learning, and provides valuable insights through content.
- Ideate: Our creative team brainstormed and developed innovative features that would set Superday apart from other productivity tools. We focused on user engagement, ensuring that every feature was aligned with the goal of maximizing productivity.
- Prototype: We built interactive prototypes of the website and app, allowing Superday to visualize the end product. This phase was crucial in refining the user interface and ensuring that the platform was both functional and aesthetically pleasing.
- Test: Rigorous testing was conducted to ensure the platform’s stability and user satisfaction. We iterated based on feedback, fine-tuning the experience to meet the highest standards.
KEY FEATURES IMPLEMENTED
- Pomodoro Timer: A visually engaging timer that helps users break their work into focused intervals, promoting efficiency.
- Path: A streamlined course access feature that connects users with expert-led content, enhancing their learning experience.
- Answers: A mobile-optimized library of e-articles that users can access anytime, anywhere, to fuel their continuous growth.
- Blog Post: An intuitive blog section, offering insightful articles that keep users informed and inspired.
KEY OUTCOMES
- Increased User Engagement: The intuitive design and user-centric features have led to high levels of engagement, with users spending more time on the platform.
- Growing Subscriber Base: Despite being in the Beta stage, Superday has seen a significant increase in subscribers, with users quickly adopting the app’s productivity-enhancing tools.
- Positive Feedback: Early users have provided glowing feedback, praising the platform’s ease of use, effectiveness, and the value of the content provided.
- Brand Alignment: Our careful attention to Superday’s brand message has resulted in a platform that truly embodies their mission, resonating with their target audience and setting them apart in the productivity app market.
Our partnership with Superday is a testament to OXXYGN’s ability to bring a brand’s vision to life. By combining innovative design, a deep understanding of the target audience, and a commitment to quality, we have created a platform that not only meets but exceeds Superday’s objectives.
As Superday continues to grow and evolve, we’re proud to have played a part in their journey to becoming a leading productivity tool in the market.