BACKGROUND
Their goal was to create a platform where organizations could make automated, secure, and fast payments to their employees, ensuring transparency and efficiency in every transaction. As a brand that prides itself on breathing life into emerging technologies, OXXYGN was thrilled to collaborate with Wagewise on this transformative project.
THE BRIEF
Wagewise required a website landing page that would not only introduce their revolutionary payment system but also resonate with organizations seeking a seamless payroll solution. The platform needed to be intuitive, secure, and designed to instill confidence in prospective clients. Wagewise wanted a design that reflected their innovative approach while ensuring ease of use for all levels of their customer base.
REQUIREMENTS
- User-Friendly Interface: The website needed to be simple and intuitive, enabling organizations to easily navigate and use the automated payment system.
- Blockchain Integration: The site had to highlight the benefits of using blockchain technology, emphasizing security, speed, and transparency.
- Responsive Design: The landing page required compatibility across all devices to ensure accessibility for users on different platforms.
- Brand Consistency: The site had to maintain Wagewise’s brand identity, reflecting their commitment to innovation and security.
- Trust and Credibility: The content and design had to establish Wagewise as a trustworthy solution provider in the fintech industry.
OXXYGNS APPROACH
Understanding that Wagewise’s target audience comprised HR departments, financial institutions, and business owners, OXXYGN began with an in-depth analysis of the user needs and expectations. Our approach was guided by the five steps in the UI/UX design process:
- Empathize: We conducted user research to understand the pain points associated with traditional payroll systems and the potential benefits of blockchain integration. This included interviews with HR professionals and business owners to gather insights into their needs.
- Define: Based on the insights gained, we defined the core problems Wagewise aimed to solve. These included the complexities of manual payroll processing, concerns over security and transparency, and the need for a system that could handle high transaction volumes with ease.
- Ideate: Our creative team brainstormed multiple design concepts, focusing on creating a seamless user journey that would make the complex technology behind Wagewise’s system feel accessible and straightforward. We explored various layouts, color schemes, and interactive elements to engage users while keeping the focus on the core message.
- Prototype: We developed a series of wireframes and interactive prototypes, allowing Wagewise to visualize the proposed design and provide feedback. This iterative process ensured that the final design was perfectly aligned with their vision.
- Test: Before launching the site, we conducted extensive usability testing with a diverse group of users. This allowed us to identify any potential issues and refine the design to ensure an optimal user experience.
RESULTS
The partnership between OXXYGN and Wagewise resulted in a dynamic and effective landing page that not only met but exceeded the client’s expectations. The site effectively communicated Wagewise’s brand message, reinforced their market position, and provided a platform that was both visually appealing and functional.
Feedback from initial users was overwhelmingly positive, with many praising the site’s ease of use and the clear presentation of complex information. Wagewise is now well-positioned to attract and retain clients, thanks to a website that truly reflects their innovative approach to payroll automation.
STRATEGY & EXECUTION
OXXYGN’s strategy was to position Wagewise as a cutting-edge solution that simplifies the payroll process while enhancing security and trust through blockchain technology.
We focused on clear messaging that highlighted the benefits of automated payments, such as reduced errors, faster processing times, and enhanced data security. We also ensured that the website’s layout was structured to guide users seamlessly from understanding the problem to recognizing Wagewise as the ideal solution. The use of bold visuals, engaging copy, and intuitive navigation contributed to a user experience that was both informative and compelling.